Tuesday, October 2, 2012

Otis Moss III: Digital Faith and Analogue Religion

The Rev. Otis Moss III (OM3) is the pastor at Trinity United Church of Christ in Chicago. Trinity is the largest church in our denomination. 

While Trinity has been known for its social programs on behalf of the disadvantaged, the church is starting to be known for taking the lead in digital outreach as well.

The church has a membership of 7,500. On an average Sunday, 5,000 to 5,500 people attend service in person while at the same time 3,000 attend virtually. Recently, the church updated its technology to become even more interactive. The church has an active Facebook page, Twitter handle and an e-newsletter, which is delivered to 8,500 people. It even has electronic giving, which now supports 18% of the church’s budget.

All of this is done at minimal cost to the church. Most of the digital tools that Trinity employs are free to use. Facebook, Twitter, MailChimp (an e-newsletter site) and Youtube are all free to use. All it takes is time. And odds are you already have someone in your congregation that knows how to use these sites. But more on that in the next post.

To hear OM3 (that's his Twitter handle by the way) talk more about how digital culture can work for your church, please check out his lecture from Chautauqua from this past summer.

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